Category: Featured Snippets & Rich Results
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You had it. Position zero. The featured snippet was yours for eight months driving 12% of your organic traffic, establishing your authority, making you the answer. Then one Tuesday morning, it’s gone. A competitor you’ve never heard of now occupies your spot, and your traffic just dropped 15% overnight. Welcome to answer box volatility, the…
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You’ve written the definitive guide. 3,000 words. Comprehensive, authoritative, ranking on page one. But Google keeps pulling a 45-word answer from a competitor’s thin page for the featured snippet. Your masterpiece is invisible at position zero. Here’s the brutal truth: content length for featured snippets isn’t about total word count it’s about precise paragraph architecture.…
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You’re ranking on page one. Decent traffic, solid content. But you keep seeing the same competitor in those expandable People Also Ask boxes sometimes 3, 4, even 5 times in a single search. Meanwhile, you’re invisible. Here’s the reality: People Also Ask isn’t just a SERP feature it’s Google’s discovery engine. Every PAA click expands…
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You’re ranking on page one. Position 3, maybe position 2. Decent traffic, solid content, but you’re invisible. Meanwhile, the site in position zero the featured snippet is capturing 8% of all clicks for that query, plus the authority of being “the answer” Google chose. Here’s the brutal truth: position one without position zero is the…